Landing Page Design By Hummert

A landing page is simply the website page that a visitor lands on when they click on a given link, whether it is from an email, an organic listing in the SERPs or a paid and sponsored link. Persuasion is the name of the game when it comes to a well designed landing page. Only if the desired action is taken can the design of a landing page be deemed a success.

Consider a Hummert landing page design done for AshleyElaine, a kids crafts blog site that offers fun ways of making inexpensive crafts for kids. The structure is fitting with their main website and matches the color palette, header as well as the left and right navigations.

Navigations include familiar tabs on top that match the eCommerce website and allow visitors to land on the blog as well as the kids crafts category pages.

If you are working on a landing page for information deployment and possible advertisement placement, consider a design by Hummert called Meaning of Names. There are blended advertisements placed around baby names that allow visitors to view the information they are after and casually see what related vendors are offering.

Perhaps the most important element to consider when designing a well optimized landing page is the style of writing. Be sure that the grammar is correct and that there are no mispellings. Our Hummert writers are always using a final proofing system.

If your goal for the landing page is to capture contact information, try and offer the visitor something in exchange for their data. All data collected by Hummert on its sites is stored securely and we adhere to strict privacy policy standards.

Most important, perform some landing page testing and be sure that you provide information that is useful for your visitors by examining the behavior through your visitor logs. This information is like putting money in the bank and will pay handsome dividends if you use your visitor log files and study entry and exit pages, as well as page views and the length of time a visitor stayed on the landing page.

Kim Hummert

What type of HTML elements on your website design should you consider? Well there are many elements and structural concerns to keep in mind as you make your website user friendly across all browsers and screen resolutions.